TOP
Thank you to everyone who joined us at NAFSA in Philadelphia. Let's continue the conversation! Download the handout.
View this 18-minute video for insights into measuring Return on Investment with this ROIie tool. Let us know what you think.
The ICEF Monitor highlights ROIie as an effective tool to help strengthen evidence-based decision making -- now more important than ever!
If you'd like some guidance through this ROI modeling process, co-creator George Kacenga may be available for a consultation.
who recognize that ROI metrics extend well beyond numbers with dollar signs in front of them.
This model poses a very real risk of oversimplifying the complexity of measuring ROI in international student recruitment. Our goal here is to provide a tool where each higher education institution is the master of her own outcome. The institution is responsible for the raw data that goes into the tool -- however that institution chooses to do that, consistently over time. Because the model is designed for internal analysis, please resist the temptation to compare your institution with others when using this tool.
Monetary Costs
* Salaries
* Student Assistants
* Office Operations + Supplies
* Information Technology (IT)
* Memberships
* Subscriptions + Webinars
* Marketing + Communications
* Travel + Conferences
* Commissions + Fees
* Scholarships
* Other
Costs in Time
* Total Hours Spent
* % Base Operations
* Number of Markets
* % for each Market
* Hours per Market
* Opportunity Costs
New Students
* New Freshman
* New Transfer
* Partnership Students
* New Graduate
Initial Revenue (Year 1)
* Tuition + Fees (ESL)
* Tuition + Fees (Undergrad)
* Tuition + Fees (Grad)
* Room + Board
Auxiliary Revenue (Years 1+)
* Tuition + Fees (ESL)
* Tuition + Fees (Undergrad)
* Tuition + Fees (Grad)
* Room + Board
* Parental Donations
* Alumni Donations
* Other
Non-Revenue Outputs
* Other
* Top-level support
* "Sufficient" budget
* Well-defined strategy
* Prestige factor
* Word-of-mouth referrals
* Currency fluctuations
* Visa policy fluctuations
* Academic program relevance
* Faculty involvement
* Partnerships
* Alumni relations
* Efficiency of operations
* Diversification of student body
Clifton Fadiman, editor and critic (1904-1999)
There is no need to complete all data fields in order for this model to be useful.
(Click the "note" icon to add your own comments next to each input field.)
Please select the file you wish to upload