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Return on Investment
for International Educators

ROIie News

Webinar on Tues, 2 May

The U.S. Department of Commerce is hosting an ROI Webinar at 1p EST on 2 May, featuring two ROIie co-creators! Register now.

Webinar on Thurs, 11 May

Register now for this ROI webinar at 2p EST on Thursday, 11 May, sponsored by NAFSA's Government Connections.

Join us at NAFSA '17

Mark your calendars for our ROI Session (included in conference registration) on Tues, 30 May at 2:30p at NAFSA in Los Angeles!

ROI Metrics via INTCAS

Learn more about this proven and practical model, featuring a very reasonable cost-per-student-acquisition:

The Goals of "Return on Investment for International Educators"

This site emerged from demand of colleagues within international education

who recognize that ROI metrics extend well beyond numbers with dollar signs in front of them.


This model poses a very real risk of oversimplifying the complexity of measuring ROI in international student recruitment. Our goal here is to provide a tool where each higher education institution is the master of her own outcome. The institution is responsible for the raw data that goes into the tool -- however that institution chooses to do that, consistently over time. Because the model is designed for internal analysis, please resist the temptation to compare your institution with others when using this tool.

Typical Quantitative
Input Variables

Monetary Costs
* Salaries
* Student Assistants
* Office Operations + Supplies
* Information Technology (IT)
* Memberships
* Subscriptions + Webinars
* Marketing + Communications
* Travel + Conferences
* Commissions + Fees
* Scholarships
* Other

Costs in Time
* Total Hours Spent
* % Base Operations
* Number of Markets
* % for each Market
* Hours per Market
* Opportunity Costs

New Students
* New Freshman
* New Transfer
* Partnership Students
* New Graduate

Typical Quantitative
Output Variables

Initial Revenue (Year 1)
* Tuition + Fees (ESL)
* Tuition + Fees (Undergrad)
* Tuition + Fees (Grad)
* Room + Board

Auxiliary Revenue (Years 1+)
* Tuition + Fees (ESL)
* Tuition + Fees (Undergrad)
* Tuition + Fees (Grad)
* Room + Board
* Parental Donations
* Alumni Donations
* Other

Non-Revenue Outputs
* Other

Quantifiably-Elusive Variables

* Top-level support
* "Sufficient" budget
* Well-defined strategy
* Prestige factor
* Word-of-mouth referrals
* Currency fluctuations
* Visa policy fluctuations
* Academic program relevance
* Faculty involvement
* Partnerships
* Alumni relations
* Efficiency of operations
* Diversification of student body

"When you re-read a classic, you do not see more in the book than you did before; you see more in yourself than there was before."

Clifton Fadiman, editor and critic (1904-1999)