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Return on Investment
for International Educators

ROIie News

Participate in our Survey

Advance the industry by contributing your ROI data (without naming your institution). We'll help you analyze the results!

Opportunities to engage

We will participate in 2016 NAFSA Regional Conferences in New Orleans, 6-10 Nov and Philadelphia, 15-18 Nov

ROI: The Next Frontier

WES notes that international educators "understand the value of ROI analysis -- even when they lack the capability to do it effectively."

Emerging Trends to Recruit International Students

View this 18-minute video for insights into ROI metrics: It's complicated, but do-able!

The Goals of "Return on Investment for International Educators"

This site emerged from demand of colleagues within international education

who recognize that ROI metrics extend well beyond numbers with dollar signs in front of them.

Warning:

This model poses a very real risk of oversimplifying the complexity of measuring ROI in international student recruitment. Our goal here is to provide a tool where each higher education institution is the master of her own outcome. The institution is responsible for the raw data that goes into the tool -- however that institution chooses to do that, consistently over time. Because the model is designed for internal analysis, please resist the temptation to compare your institution with others when using this tool.

Typical Quantitative
Input Variables

Monetary Costs
* Salaries
* Student Assistants
* Office Operations + Supplies
* Information Technology (IT)
* Memberships
* Subscriptions + Webinars
* Marketing + Communications
* Travel + Conferences
* Commissions + Fees
* Scholarships
* Other

Costs in Time
* Total Hours Spent
* % Base Operations
* Number of Markets
* % for each Market
* Hours per Market
* Opportunity Costs

New Students
* New Freshman
* New Transfer
* Partnership Students
* New Graduate

Typical Quantitative
Output Variables

Initial Revenue (Year 1)
* Tuition + Fees (ESL)
* Tuition + Fees (Undergrad)
* Tuition + Fees (Grad)
* Room + Board

Auxiliary Revenue (Years 1+)
* Tuition + Fees (ESL)
* Tuition + Fees (Undergrad)
* Tuition + Fees (Grad)
* Room + Board
* Parental Donations
* Alumni Donations
* Other

Non-Revenue Outputs
* Other

Quantifiably-Elusive Variables

* Top-level support
* "Sufficient" budget
* Well-defined strategy
* Prestige factor
* Word-of-mouth referrals
* Currency fluctuations
* Visa policy fluctuations
* Academic program relevance
* Faculty involvement
* Partnerships
* Alumni relations
* Efficiency of operations
* Diversification of student body

"When you re-read a classic, you do not see more in the book than you did before; you see more in yourself than there was before."

Clifton Fadiman, editor and critic (1904-1999)