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Return on Investment
for International Educators

ROIie News

Latest ROI Session Notes

Thank you to everyone who joined us at NAFSA in Philadelphia. Let's continue the conversation! Download the handout.

Webinar Archive (2015)

View this 18-minute video for insights into measuring Return on Investment with this ROIie tool. Let us know what you think.

More Media Coverage

The ICEF Monitor highlights ROIie as an effective tool to help strengthen evidence-based decision making -- now more important than ever!

Contact the Co-Creators

If you'd like some guidance through this ROI modeling process, co-creator George Kacenga may be available for a consultation.

The Goals of "Return on Investment for International Educators"

This site emerged from demand of colleagues within international education

who recognize that ROI metrics extend well beyond numbers with dollar signs in front of them.


This model poses a very real risk of oversimplifying the complexity of measuring ROI in international student recruitment. Our goal here is to provide a tool where each higher education institution is the master of her own outcome. The institution is responsible for the raw data that goes into the tool -- however that institution chooses to do that, consistently over time. Because the model is designed for internal analysis, please resist the temptation to compare your institution with others when using this tool.

Typical Quantitative
Input Variables

Monetary Costs
* Salaries
* Student Assistants
* Office Operations + Supplies
* Information Technology (IT)
* Memberships
* Subscriptions + Webinars
* Marketing + Communications
* Travel + Conferences
* Commissions + Fees
* Scholarships
* Other

Costs in Time
* Total Hours Spent
* % Base Operations
* Number of Markets
* % for each Market
* Hours per Market
* Opportunity Costs

New Students
* New Freshman
* New Transfer
* Partnership Students
* New Graduate

Typical Quantitative
Output Variables

Initial Revenue (Year 1)
* Tuition + Fees (ESL)
* Tuition + Fees (Undergrad)
* Tuition + Fees (Grad)
* Room + Board

Auxiliary Revenue (Years 1+)
* Tuition + Fees (ESL)
* Tuition + Fees (Undergrad)
* Tuition + Fees (Grad)
* Room + Board
* Parental Donations
* Alumni Donations
* Other

Non-Revenue Outputs
* Other

Quantifiably-Elusive Variables

* Top-level support
* "Sufficient" budget
* Well-defined strategy
* Prestige factor
* Word-of-mouth referrals
* Currency fluctuations
* Visa policy fluctuations
* Academic program relevance
* Faculty involvement
* Partnerships
* Alumni relations
* Efficiency of operations
* Diversification of student body

"When you re-read a classic, you do not see more in the book than you did before; you see more in yourself than there was before."

Clifton Fadiman, editor and critic (1904-1999)